Snapchat is going to give influencers and creators access to in-depth analytics

  • New stats will include total story views, time spent watching Stories and audience demographics, according to Tech Crunch
  • The social media app’s CEO, Evan Spiegel, has said that they have ‘historically neglected the creator community’ but now wants to actively help creators to financially benefit from their content
  • In the article, they suggest that while a firm may not care if an influencer gets 200k views per day, they would be interested to know that the social media star is reaching the firm’s perfect, sought-after demographic

 

Facebook is adding lists to help boost engagement and interaction

 

A whopping 90% of Instagram users are aged under 35

  • Dream Grow has collated 21 social media statistics including the fact that 32-per-cent of teenagers consider Instagram to be the most important social network
  • Other fun facts include: Link clicks account for 92-per-cent of all user interaction with Tweets, and there are 1.5 billion logged-in YouTube active users visiting the website at least once a month

 

And in other news…

Credit to @Yarshar

Credit to @Yarshar

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By Caitlin
After completing her journalism training, Caitlin worked as a journalist for the Bournemouth Daily Echo for several years. Here she created an online following and was included in a list of the top 50 reporters on social media, which also attracted the names of national print and TV journalists. At LLPR, Caitlin works across a range of industries.