Image: Instagram

Facebook videos will soon include interactive polls, graphics and more:

  • In recent weeks it seems some Facebook users have been able to test new features introduced onto videos
  • Screenshots show different ways the user can now interact with content including polls and questions
  • This comes following a blog post by Facebook in June which states “Our vision is to make video on Facebook truly interactive. Watching video doesn’t have to be a passive, one-way broadcast. We believe that many traditional formats — from game shows to reality TV and even scripted content — can be reinvented to be more participatory and community-centric.”

 

FACT: Over 80% of accounts on Instagram follow a business, while 200 million Instagram users actively visit the profile of a business every day {via Instagram}

 

A new resource for the Parents of Teens on Instagram:

  • In a blog post last week, Instagram launched their new ‘Parent’s Guide’ to help parents understand what their teens are doing online
  • The guide focusses on privacy, interactions and time on Instagram and includes the basics on how the app works.
  • The app has also written a discussion guide, helping parents and guardians have open conversations with their children about Instagram.
  • Instagram has worked with education and social media experts to write the guide.
  • Marne Levine, Chief Operating Officer wrote “I work at Instagram, and I’m also a parent. That’s the lens I bring into the office each day, just like many other parents who work here. We know the social media landscape will continue to change, and we’re committed to being here every step of the way to make sure parents and their teens have the tools they need to make the choices that are right for them.”

 

Tinder wants to help students make friends at University this year with Tinder U:

  • Tinder wants to help students in the US make friends quicker using their new platform Tinder U
  • The addition is only available on iOS attending a four-year accredited college or university in the U.S. Students have to enter their college email address to gain access
  • In principle, the app then works in the same way where users can swipe, message and match with students around campus
  • Tinder U takes the app back to its roots giving that they launched at The University of Southern California in 2012

 

FACT: 53 percent of Twitter users expect a response from a business in less than an hour. But, if they’re upset or have a problem, that number rises to 72 percent. {Via Search Engine Journal}

 

Instagram may soon let you tag your friends in videos:

  • It has been reported by Engadget that Instagram is testing a feature to let users tag their friends in videos
  • It is expected that there will be a button which takes you to a page listing users tagged in the clip
  • Since this is a test, there is still areas which are left uncertain including whether tagged videos will be shown on users profiles
  • Users have been able to upload videos to Instagram since 2013 so it’s about time tagging hits our screens, especially considering the apps recent focus on video with the introduction of IGTV

 

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By Leila
An ambassador for the younger generation and Dorset’s Young Entrepreneur of the Year 2015, Leila is interested in how businesses communicate to them through PR and marketing. Her work experience at a fashion conference in New York and her ‘can-do’ attitude means she has hit the ground running in the office.