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Reeling in product placements
Weird Fish is a quality, distinctive casual clothing company based in Cheltenham, but with stores and concessions across the UK.
Liz Lean PR’s relationship with the casual clothing company began in 2014, when Weird Fish set us a challenge: to come up with a new brand tag line in two hours. Weird Fish subsequently retained us as their PR agency, with a remit for media relations, particularly national product placement and regional launch coverage, targeting:
- online and offline lifestyle publications, websites and bloggers
- general consumer press.
We jumped in with both feet to the brand challenge set by Weird Fish, delivering a number of new ideas within the two-hour deadline. Our “Wear the Weekend” tag line is now gracing the front of Weird Fish stores and across their campaigns, and we have written copy for their website.
In the first six months, we achieved 140 pieces of on and off-line coverage, including product placement in target publications Coast magazine and Camping and Caravanning magazine, and significant blog coverage through a partnership with DW Fitness.