Case study: Paultons Park
Pulling in parents with with strong media coverage
Paultons Park has grown dramatically in scope. What started as a small, family-owned Hampshire theme park is now a global success following the introduction of the world’s first Peppa Pig World in 2011, welcoming more than 1m visitors a year.
Paultons invited Liz Lean PR to pitch for its PR retainer in 2013. Following the launch of Peppa Pig World, it was looking for an agency to generate creative ideas for media coverage:
- Maintaining momentum in on and offline media
- Continuing to position Paultons Park as a national theme park leader
- Managing a programme of journalist and celebrity visits
- Managing a press office function
- Managing launch events
LLPR has achieved consistently high levels of national and regional media coverage since its appointment to Paultons Park, launching a number of new additions to the park including its 4D cinema, schools attraction Professor Blast’s Learning Lab and its themed worlds, Critters Creek, Little Africa and Lost Kingdom.
We average more than 10 pieces of coverage every month, including regular on and offline coverage from national targeted newspapers, radio and blogs.
Our “dream job” story idea – to invite children to apply to become rollercoaster testers for the day – achieved coverage in the Mirror Online, The People, Wave 105, Independent Education Today and regional media.