Breaking news, sparking online conversations, responding to concerns
Social media is one of the key ways we promote our clients, build reputations and influence, and direct traffic to websites.
We’ll carry out an audit on your current social media presence and make recommendations about the platforms you need to be on, how to effectively communicate your key messages, and how you can build and maintain a following of brand advocates.
Case study: using online channels to build corporate brand reputation
As the UK entered lockdown in response to the COVID-19 crisis, specialist surveying and construction consultancy, Rund Partnership, needed to rethink its strategy for reaching a corporate audience which was now primarily home-based.
Its ambition was to raise awareness of its brand values and success in delivering quality in construction – capitalising on the sharp increase of internet usage.
Rund Partnership is a retained client for which we manage a range of communication services on a retained basis. As the business changed its operations in line with Government guidelines, we adapted our communications service and structure to support the business’ changing needs.
We liaised with various Rund employees and clients to draft compelling content, resulting in an increase in positive engagement and boosting Rund’s social media following. This included topical thought leadership pieces, new project appointments, project progress appointments and new starter announcements.
In the space of three months, we grew the Rund LinkedIn follower base by 12%, with a significant 450% increase in total post engagements.
Significantly, internal engagements also grew by 169% within the same period, as more Rund employees were inspired to like, share and comment on company content, and to share this with their own network of professionals.
A highlight was developing a thought piece from Rund Director, Paul Belfield around Building Safety, which was particularly timely when new cladding requirements had been announced by the Government.
‘Brewery Square would like to thank Liz Lean PR for hosting a fantastic social media training day. We all found the training extremely helpful and we are looking forward to putting this into practice!
All of the information given to us was very practical and because of this we are all extremely motivated now to update and promote our social media pages. Thank you for all your help.’
Case study: launching a clothing collection through lockdown
National outdoor and leisure clothing brand Weird Fish was in the process of preparing to launch its new collection, ‘Active Life’, just as the UK entered national lockdown.
As a result, all photoshoot activity and in-store promotion was halted. As its retained PR agency for the past 7 years, LLPR has become a trusted partner of the brand and was heavily involved in the preparation for and launch of the new collection, which would now take place online only.
The first challenge was to overcome the issue of a lack of lifestyle photography. As photographic studios and location shoots were unavailable during lockdown, we sourced a number of highly targeted social media influencers:- not only to review and post about the collection, but also to act as dedicated models to help launch the garments to market.
Our influencer campaign was a huge success, with a total reach of 116,844 over three weeks, generating 22,679 total impressions on the content created.
Weird Fish made the decision to also use members of staff to model the Active Life collection, so we developed a targeted news release to issue to trade, business and regional media. Coverage was picked up across key titles including Retail Gazette, Retail Bulletin and Gloucestershire Live.
As a result, the Active Life range was met with highly positive feedback. The Active Life landing page, which featured our influencer imagery, became the brand’s sixth best performing page ever and the range itself became the brand’s best-selling in May.